Esports is anticipated to develop to $1.7 billion in 2021, in keeping with marketplace researcher Newzoo.
Team SoloMid has unfold its logo title throughout gaming technique websites, influencers, and championship esports groups. The partnership is Lenovo North The usa’s first legitimate esports sponsorship, and the funding will additional improve the corporate’s focal point at the gaming business.
Because the unique PC spouse of TSM’s groups and group, Lenovo will outfit a cutting-edge gaming living room for avid gamers inside of TSM’s new 25,000 sq. foot coaching facility, lately below development in Los Angeles.
With Lenovo’s give a boost to, TSM’s avid gamers won’t handiest have the ability to teach and paintings towards competing on the perfect stage conceivable, the group’s content material group can have get admission to to the technological equipment important to supply world-class content material.
The Lenovo Legion Living room will function graceful, high-performance Lenovo gaming PCs, entire with immersive visuals and audio. The corporate may also host unique TSM occasions and giveaways right through the yr.
“With the esports target market projected to surpass NFL viewership and achieve 276 million via 2022, Lenovo is happy to spouse with a veteran group that helped to lift the recognition of esports within the U.S.,” mentioned Matt Zielinski, Lenovo’s president of North The usa, in a remark. “We perceive the super expansion possible of this marketplace, and this partnership is a brilliant supplement to our investments in bringing professional-grade gaming stories to avid avid gamers all over the world.”
For greater than a decade, TSM has fielded esports groups in North The usa, competing throughout more than one titles corresponding to League of Legends, Fortnite, Ruin Brothers, and Rocket League.
Along with its elite avid gamers, TSM has one of the crucial biggest, maximum engaged fan bases in esports with just about 80 million fans throughout more than one platforms, and a community of gaming websites that boasts over 180 million web page perspectives a month.
“For TSM, partnering with Lenovo was once easy,” says Andy Dinh, CEO of TSM, in a remark. “Lenovo Legion is perfect at school relating to PCs which might be optimized for gameplay. It’s vital that we consider within the logo and merchandise we spouse with, and I wish to ensure our avid gamers, and our target market, are the usage of the most productive hardware conceivable. TSM specializes in excellence, and we handiest spouse with the most productive. Lenovo’s historical past of a dedication to excessive functionality and high quality aligns with TSM’s imaginative and prescient for the longer term—now not just for our groups, however our whole group.”